EUPHORIUM
DESIGN BRIEF
Created euphorium, a pop-up shop company that curates yearly pop-ups. Each year has a theme, and 2020’s theme is “Play of Color”. It provides a person a full-body experience through the use of color by having interactive settings for each of the five senses. Through food, texture, light, shadows, and more, Play of Color will push the limit of what color truly is. We looked at opals as a reference for what this theme would look like.
LOGO DESCRIPTION
Play of Color evokes feelings and emotions with color. Play of Color refers to the interaction of light shining through something and showing multiple colors, similar to how an opal shines.
COLOR
Wanted euphorium to fit in with our yearly theme, so chose to use black and white with gradient tones.
CORE VALUES
Believe in forming interactive, memorable, and playful experiences for people; this is what defines us here at euphorium.
PROJECT MEDIA
Poster, billboards design
TARGET AUDIENCE
The target audience for euphorium is set up in 3 stages. The primary target audience is ages 18-24 who are residents of the city where the pop-up shop is located.
